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Drew House, a new and popular streetwear brand managed by Justin Bieber, officially opened its first Pop-Up store in Shanghai today. Inspired by skate culture, the Pop-Up features vintage speakers, poster-covered walls in skate parks, and designs that symbolize skate terrain. Drew House brought 38 items in one breath, such as long and short-sleeved T-Shirts with classic smiley faces and bear patterns, hoodies, shorts and accessories, etc., as well as the limited design of “Magic City”. Drew House Shanghai Pop-Up opens September 5th and runs through September 8th, so Justin Bieber fans may wish to check it out..Browse the Latest Styles from Bieber Drew Merch. Shop the Collection at FWRD Now!

The official good words: It is the brand positioning that is seen by taking pictures of models casually, but is this really the case? Whether it is the brand positioning or the instant high popularity of drew house, the most powerful thing is the power of celebrities to bring goods. The traffic of celebrities this year is unmatched~ Except for Bieber himself and his wife Beaver, the single product with the highest rate of appearance on the street is used. At the draw house, there are many stars who are loyal fans of the draw house!

After Sequoia China became a shareholder, “Fashion Devil”, former editor-in-chief of “VOGUE” magazine China, and Sequoia China Investment Partner Zhang Yu also joined the SSENSE board of directors, continuing to explore digital and retail innovation, and grasp the future, led by millennials The trend of fashion consumption has accelerated the development of SSENSEs business in China and around the world.

After Sequoia China became a shareholder, “Fashion Devil”, former editor-in-chief of “VOGUE” magazine China, and Sequoia China Investment Partner Zhang Yu also joined the SSENSE board of directors, continuing to explore digital and retail innovation, and grasp the future, led by millennials The trend of fashion consumption has accelerated the development of SSENSEs business in China and around the world.Bieber Drew Merch Official Store

In other words, there is still a huge market space for the future development of SSENSE. In the future trend market, we expect them to bring more amazing products and culture to fashion lovers.

Rami Atallah, CEO of SSENSE, once said, “You can see a picture of SSENSE anywhere on the Internet and know its SSENSE without even looking at the logo.”

In the opinion of Yang Dayun, founder of the Fashion Transparency Innovation Center, no popular IP can maintain the long-term development of the brand. SMILEY tea needs to focus on the product itself, and constantly innovate on the basis of good products.

On May 12 this year, Drew House will join hands with SSENSE to reach young consumers in various countries on this global platform.

The weather is getting warmer, is there anything better than a sweater? Daily commuting, going out to bomb the street, and couples can go out on the street, just buy it~ Founded in California in 2018, it was founded by Justin Bieber and Ryan Good. The brand is deeply influenced by skateboarding culture and has a unique casual street style. Encourage young people to embrace their individuality and bravely show their truest side.