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Before drink house entered China, a pop-up store was opened in Shanghai, China in 2019. Even if the price is not inferior to the first-line fashion brands, the sales speed in China is very amazing. From the point of view of businessmen, the premium space of this brand is very large. In order to further test the waters in the Chinese market, draw house will be sold online on the WeChat applet in March 2020. In just a few minutes, except for accessories such as accessories , almost all of them are sold out..ACROSS A REFINED SPECTRUM OF TEXTURES AND FABRICS, Drew By Bieber’S SPRING-SUMMER 22 COLLECTION CATERS TOWARDS A VERSATILE LIFESTYLE.

Whether it is the intellectual pursuit of the harvest of business data, or the emotional focus on the passion for fashion content, SSENSE always strives to maintain a balance between the two, freely switching between science and art.

But whether it is blohsh or Drew House, consumers of this type of European and American star clothing brands in China are still fans. If they want to get out of the circle, cooperation with large groups is often the first choice.

Just a few weeks ago, brew house and the international trend e-commerce platform SSENSE became a global partner, which is the first time they have expanded their global sales.Drew By Bieber Outlet Sale

In early 2018, Justin Bieber founded his personal clothing brand, Drew House. Drew House, which is the middle name of his full name, “Justin Drew Bieber”, is trademarked “Drew”, “The House of Drew” and “La Maison Drew”. It was co-founded by Hollywood heavyweight agent Scooter Braun, Hollywood fashion designer Ryan Good and Justin Bieber. The brand LOGO was designed by Justin Biebers friend, American street graffiti artist and brand designer Kyle Harry. It is a mischievous smiley face, full of happiness and relaxation, and the smiley face + the logo of his middle name Drew.

According to “Vanity Fair”, it is “to sell thousands of Hype items, and to wear them as if they had just been beaten by the gangsters on the street.”

In fact, cooperating with popular IP to realize traffic change has been tried and tested in the tea industry. When “Canglan Jue” was on the air, Nai Xues tea was co-branded with the Freesia Jue IP while it was hot. The related drinks sold tens of thousands of cups in just 8 minutes, and the related topics were read more than 200 million times.

The tea industry is never short of new entrants. According to iiMedia Research, in 2021, the scale of Chinas new tea beverage market will be 279.59 billion yuan, and it is expected to reach 374.93 billion yuan in 2025. New and old brands have raised competition barriers through the layout of price, scene, supply chain, etc., which has also made the industry competition more and more stalemate. As a newcomer in the tea industry, it is very easy for SMILEY tea to open the market with well-known IP.

The tea industry is never short of new entrants. According to iiMedia Research, in 2021, the scale of Chinas new tea beverage market will be 279.59 billion yuan, and it is expected to reach 374.93 billion yuan in 2025. New and old brands have raised competition barriers through the layout of price, scene, supply chain, etc., which has also made the industry competition more and more stalemate. As a newcomer in the tea industry, it is very easy for SMILEY tea to open the market with well-known IP.