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This cooperation kicked off with the “creative flash” of the immersive experience of the SSENSE flagship store in Montreal, realizing the first interaction between the brew house and North American fans in real life..Shop the Drew Clothing Hoodie official site. Discover the latest mens and womens ready to wear, shoes, leather goods and accessories collections.

At the end of March this year, just after Justin Biebers world tour in Montreal, Canada, the superstar couldnt wait to visit the “new home” of Drew House. Just in Montreal, the SSENSE flagship store built by architect David Chipperfield is now refurbished with childlike smiley graffiti, turning into a drink house pop-up store, providing an immersive interactive experience for fans of this trendy brand.

The tea industry is never short of new entrants. According to iiMedia Research, in 2021, the scale of Chinas new tea beverage market will be 279.59 billion yuan, and it is expected to reach 374.93 billion yuan in 2025. New and old brands have raised competition barriers through the layout of price, scene, supply chain, etc., which has also made the industry competition more and more stalemate. As a newcomer in the tea industry, it is very easy for SMILEY tea to open the market with well-known IP.

The brands most iconic product “mascot smiley hotel slippers” was immediately sought after by consumers after it was first launched, and major stars also showed their love, including Ouyang Nana, Luhan, Kanye West, Millie Bobby Brown, The Beckhams, Jaden Smith and more. At present, draw house has officially landedDrew Clothing Hoodie Clearance Sale

Lai Yang, chief expert of the Research Base of Beijing International Business Center, pointed out that popular IP authorization is the normal state of current brand development, mainly including cooperation by years and popular IP, cooperation by the number of products, cooperation by product style, etc. IP cooperation can not only increase IP popularity, but also bring product popularity to the licensee. In the process of cooperating with IP, the supervision of the authorized party and the IP is very important. s damage”. Lai Yang said.

Even if there is no “official announcement”, because the Drewhouse creative team consists of many Justin Bieber friends and long-term collaborators, there were rumors that this new brand is in charge of Bieber from the beginning. Earlier, Drewhouse also officially launched the brands first product: a pair of hotel slippers priced at only $4.99. If you pay attention to Justin Biebers daily outings, it is not difficult to find that he has a soft spot for hotel slippers. And this pair of Drewhouse slippers is also commonly used in white, made of soft coral fleece, and embellished with a playful yellow “drew” smiley pattern on the upper. Of course, this slippers will naturally not stay on the shelf for too long. Interested friends may wish to wait for the arrival of the second product!

Justin Biebers fan girl “effect” Justin Bieber, who became famous at a young age, is a representative of the worlds top traffic and has a large number of loyal fans since his debut. His IG fans are as high as 104.5 million, and almost every post of Po has 120,000 likes. The previous post about his marriage with Beaver has achieved a feat of 12.37 million likes and 670,000 comments.

The source of inspiration for the brand is related to the roller skating culture. The commercial value of the Drew House, which has established a cultural foundation, can be said to be endless in this field. There are not a few brands such as supreme, vans, and PALACE that started from street skateboarding culture, but with the scarcity created by Bieber, Drew House can become a hot favorite.

At present, SSENSE has 100 million monthly website page views, and its customers are concentrated in 18-40 year olds. According to the forecast of Bain & Company, by 2025, 18-40 year olds will account for 70% of luxury consumers.