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With its own strength, SSENSE is gradually becoming a fashion trend culture leader loved by young people. According to the latest public data, reimagining classic sportswear tropes through the houses West Coast design codes

Rami Atallah, CEO of SSENSE, once said, “You can see a picture of SSENSE anywhere on the Internet and know its SSENSE without even looking at the logo.”

Drew House, a new and popular streetwear brand managed by Justin Bieber, officially opened its first Pop-Up store in Shanghai today. Inspired by skate culture, the Pop-Up features vintage speakers, poster-covered walls in skate parks, and designs that symbolize skate terrain. Drew House brought 38 items in one breath, such as long and short-sleeved T-Shirts with classic smiley faces and bear patterns, hoodies, shorts and accessories, etc., as well as the limited design of “Magic City”. Drew House Shanghai Pop-Up opens September 5th and runs through September 8th, so Justin Bieber fans may wish to check it out.

Nowadays, trendy brands are becoming more and more popular. Compared with Supreme and OW, which are also on the high street route, the brand we are going to talk about today does not have all kinds of exaggerated logo designs, and most of them are solid color series. A single product, and the price is relatively much more affordable.All Yellow Drew Shirt -60% Off

This cooperation kicked off with the “creative flash” of the immersive experience of the SSENSE flagship store in Montreal, realizing the first interaction between the brew house and North American fans in real life.

But in fact, this is the first wave of detonation on the Internet, just like the sky-high wool ball launched by Tiffany. In fact, how many free press releases can there be, and what it means to promote the brand.

Lai Yang, chief expert of the Research Base of Beijing International Business Center, pointed out that popular IP authorization is the normal state of current brand development, mainly including cooperation by years and popular IP, cooperation by the number of products, cooperation by product style, etc. IP cooperation can not only increase IP popularity, but also bring product popularity to the licensee. In the process of cooperating with IP, the supervision of the authorized party and the IP is very important. s damage”. Lai Yang said.

The source of inspiration for the brand is related to the roller skating culture. The commercial value of the Drew House, which has established a cultural foundation, can be said to be endless in this field. There are not a few brands such as supreme, vans, and PALACE that started from street skateboarding culture, but with the scarcity created by Bieber, Drew House can become a hot favorite.

And it was only in 2019 that he started to release clothes and accessories. From his clothes, you can find a lot of fog styles. Compared with fogs price of thousands of yuan and the price of sup, it is easy to accept.